A very emotive and differentiating communication concept
Our concept of communication is based on the assumption that the teeth of our patients are precious to us and our doctors are the artisans, endowed not only with knowledge but also with experience, creativity and sensitivity.Thus, we elevate Dental Medicine to an Art and our dentists to extraordinary Artists. Our Art aims to (re) create smiles, and as a consequence, transform lives! The way to pass this message was through analogies with the various arts: Sculpture, Painting, Dance, Photography, Performing Arts, Literature, Music and Urban Art. Then we put our doctors in these environments that breathe art.
The next phase, in terms of communication, aimed to make known our differentiating factors Innovation, Excellence, Leadership, Trust, Safety and Generosity. "Words" are not enough it is important to substantiate the same in facts, and that is what we did. But our target audience is extensive and for this reason the communication had to be segmented.