A very emotive and differentiating communication concept.
Our concept of communication is based on the assumption that the teeth of our patients are precious jewels to us and that our doctors are the artisans, endowed not only with knowledge but also with experience, creativity and sensitivity.Thus, we elevate Dental Medicine to an Art and our dentists to extraordinary Artists. Our Art aims to (re) create smiles and, as a consequence, transform lives! To pass this message we made analogies with the various arts: Sculpture, Painting, Dance, Photography, Performing Arts, Literature, Music and Urban Art. Then we put our doctors in these environments that breathe art.
The next phase, in terms of communication, was aimed to make our differentiating factors - Innovation, Excellence, Leadership, Trust, Safety and Generosity - known. "Words" are not enough, it is important to substantiate them in facts, and that was what we did. But our target audience is extensive and for this reason the communication had to be segmented.