Disruptive,
emotional, reactive, sophisticated, innovative. That is our new concept of
communication!
The
arrival of a new ambassador for MALO CLINIC, Garret McNamara, was celebrated
with an approach similar to the mind set of the world record holder for surfed
big waves: passion and resilience.
Under
the motto "The Art of Creating Smiles," we have drawn the analogy
between dentists and artists, where teeth are, as we believe, "precious
stones" that must be "carved" with precision and rigor.
Because
we are the dental clinic with the greatest geographical footprint, we conceived
the image of a world map with the location of the various clinics in 6
continents, 22 countries, 66 cities, thus giving expression to the real
dimension of our growth.
The
focus on Research and Development, creating and developing surgical techniques
as well as innovative products, has made us choose Excellence and Innovation as
core concepts. In the same way, the 6 factors that differentiate us:
innovation, excellence, leadership, trust, security and generosity, have also
been applied in our brand image.
Because
we are the creators of a revolutionary surgical technique, the All-on-4®, and
we believe that a leader should be distinguished from a follower, we tell the
story of this procedure from its inception to the present day. Its evolution
and continuous improvement are key factors for success.
Never forgetting the little ones, the MALO KIDS,
the idea behind our communication to them looked to highlight the courage and the
sense of humor, demystifying old fears and leading children to discover the
power of the superheroes they have within.